![]() It allows you to set a target percentage share goal, and Google will automatically set bids in order to achieve this goal. Target Impression Share is Google’s newest bid strategy primarily aimed at improving awareness and reach. Search (Top) IS is calculated by dividing your impressions in top positions, above organic results, by the total number of available impressions in these positions.Top) IS is calculated by dividing your impressions at Absolute Top by the total possible number of impressions available at Abs. Top) % is the percentage of your impressions appearing in the very first position on the page, and tells you reliably how often your ad is the first thing someone sees on the page. (Top) % shows the percentage of all your impressions which appeared at the top of the page, above organic search results.To pair with this, Google is also rolling out a new automated bidding strategy – Target Impression Share – where you will be given the option to let Google automatically set bids in order to achieve an impression share goal. Advertisers finally have a reliable way to track the placement of ads on a page, rather than tracking the position your ads place in auction, as Average Position does. It does not store any personal data.Monitoring and improving prominence of your PPC ads has just become much easier with Google’s newly released Impression Share metrics. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Need Help?ĭo you have a question or need specialist support? Get in touch! ![]() Advertising has a lot of moving parts and focus on return of investment is the first and most important element of success. For example if you have a sale or seasonal product, then it is great to bid higher for these products to ensure top position.ĭo keep in mind of your return of investment, being number 1 does not translate to profit. ![]() This feature is great to push products in the top position by analyzing both impression share lost and absolute top impression share. You will than see something similar as in the image below. You can view the metrics in Campaigns, Ad Groups, Product Groups and Products by adding the column Search abs. This means that your ad was often appearing at the top position. How is the metric calculated?Ībsolute top impression share = absolute top impressions / total eligible top impressions, it works similar to impression share.įor example if you had the absolute top position for 5 out of 30 times, than your absolute top impression share is 16% The images shown are for desktop, but the same applies for mobile devices. ![]() Below you can see the difference between the Web search results and Shopping search results. This means the absolute top spot metric does not look at Shopping results, only Web search carousel results. The absolute top spot as seen in the image below, is the position you can get in Google Shopping Search carousel. The new metric allows you to see how often your ad is in the absolute top spot. You can activate the new UI, if you have the feature enabled by clicking on the blue button in the bottom right corner “Try the new Adwords beta” What info is available? It’s therefor great to see that a new feature has been added to Google Adwords which allows us to see your top position percentage.īefore we begin, this feature is only available in Google Adwords New UI, if you do not have the feature already, you can become one of my clients, and I will enable this feature for you. As Google Shopping is growing into a larger marketplace, we merchants, agencies and alike require more comprehensive tools to further improve our advertising efforts.
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